Yes, you can build citations for a service-area business (SAB) even if you don’t operate from a traditional brick-and-mortar location. Most directories allow you to hide your physical address and instead specify the regions you serve, such as Chelmsford, Brentwood, or the wider Essex area. Start by selecting platforms that cater to service-based businesses; Google Business Profile, for example, offers a way to define a service radius rather than a storefront address.
When creating these citations, make sure your NAP is consistent. Even if you’re withholding the street address, maintain the same business name, phone number, and website URL across all listings. Also, craft a precise description of your services and the areas you cover, ensuring potential clients know you can reach them. Regularly verify and update this information, especially if you expand your service territory. By focusing on region-specific listings, SABs can still benefit from local SEO without needing a public address.
