Absolutely. Many tourists use search engines to find dining options while visiting Essex, searching for terms like “seafood restaurants near Southend Pier” or “trendy bars in Colchester.” By optimising your website and GMB profile for location-specific keywords, you can capture this audience. Including local attractions and landmarks in your content, such as mentioning your proximity to Hylands Park or Clacton Beach, can further enhance your appeal to tourists. SEO ensures your business is visible to both locals and visitors, driving foot traffic and online bookings from a broader audience.
