Email marketing indirectly supports SEO by driving traffic to your website and encouraging engagement. When you send newsletters or promotional emails with links to your website—such as new menu updates, event promotions, or blog posts—you generate referral traffic. This traffic can improve your site’s authority and signals to search engines that your content is relevant and engaging.
Additionally, by sharing high-quality, keyword-optimised content in your emails, you can encourage users to explore multiple pages of your site, reducing bounce rates and increasing time spent on your website—both of which benefit SEO.
Encourage email subscribers to leave reviews on platforms like Google or TripAdvisor, as these reviews contribute to local SEO rankings. Regular email campaigns help build a loyal audience while indirectly improving your site’s visibility and performance in search engines.
