Orphan pages are pages without internal links pointing to them, making them difficult for search engines to discover and index. These can negatively impact SEO by:

  • Wasting crawl budget – Search engines may struggle to find important pages.
  • Decreasing ranking potential – Pages without links gain less authority.
  • Hurting user experience – If users can’t find pages, engagement drops.

To fix orphan pages, audit your site using tools like Screaming Frog, ensuring all important pages are internally linked and easy to navigate.