Photo optimisation is crucial for improving SEO, as images are a key part of attracting customers to restaurants and bars. High-quality photos of your food, drinks, and atmosphere help entice visitors while also improving your visibility in image searches. To optimise photos for SEO, ensure each image has a descriptive file name (e.g., “pizza-restaurant-chelmsford.jpg”) and include alt text that incorporates relevant keywords while describing the image clearly.
Compress your images to reduce file sizes and improve page load speed, which is a ranking factor. Slow-loading images can negatively impact user experience and harm your SEO. Using structured data for images, such as Open Graph tags, can also improve how your photos display when shared on social media.
Regularly update your gallery with seasonal dishes, new décor, or events to keep your content fresh. Optimised photos not only boost SEO but also enhance user engagement and conversions.
