Structured data, also known as schema markup, helps search engines understand the content of your website and display rich snippets in search results. For Essex businesses, implementing Local Business schema can enhance visibility by displaying key business details like address, phone number, business hours, and customer reviews.
By adding structured data, your business may appear in Google’s Knowledge Graph, local packs, or even rich results featuring star ratings and images. This increases the likelihood of users clicking on your listing over competitors.
Schema markup can also be used for event listings, product pages, and FAQ sections. If you run a local restaurant in Essex, for example, structured data can highlight your menu directly in search results, making it easier for customers to find what they need.
Using structured data improves the way your business appears in search engines, helping boost Local SEO rankings and click-through rates while enhancing user experience.
