Core Web Vitals are a set of performance metrics that Google uses to measure user experience on a website. These include:
- Largest Contentful Paint (LCP) – Measures how quickly the largest visible content element loads.
- First Input Delay (FID) – Gauges how quickly the website responds to user interactions.
- Cumulative Layout Shift (CLS) – Assesses visual stability by tracking layout shifts.
Google considers Core Web Vitals a direct ranking factor, meaning a slow-loading, unstable, or unresponsive website could see a drop in search rankings. Poor scores can lead to high bounce rates and lower conversions.
To optimise, ensure fast-loading pages by compressing images, using a content delivery network (CDN), and minimising JavaScript. Enhancing server response times and leveraging caching also helps. A responsive, mobile-friendly design prevents layout shifts and improves user experience.
By improving Core Web Vitals, Essex businesses can boost SEO rankings, retain visitors longer, and increase engagement—all crucial for digital success.
