Tracking progress means looking at both quantitative and qualitative data. Google Analytics and Google Search Console are invaluable tools. Check for increases in organic traffic from Essex towns, new leads or conversions, and improvements in your local keyword rankings. Google Business Profile Insights can show how many calls, website clicks, and direction requests are generated by your local listing. You may also notice a rise in positive online reviews or more social media engagement from people mentioning where they’re located. Beyond numbers, pay attention to anecdotal feedback from customers—are more people mentioning they found you on Google Maps or saying they’re visiting because of a local blog post they read? This real-world insight can confirm that your Local SEO strategies are effectively reaching the Essex audience you want to attract.