A structured URL is clear, descriptive, and easy for search engines and users to understand. For example:

✅ https://example.com/essex-seo-services/
❌ https://example.com/index.php?id=12345&ref=abc

SEO-friendly URLs help:

  • Improve rankings – Clear, keyword-rich URLs are easier for Google to index.
  • Enhance user experience – Users can understand content from the URL itself.
  • Boost click-through rates (CTR) – Descriptive URLs encourage more clicks.

For Essex businesses, using location-based, readable URLs improves local SEO rankings and overall site clarity.