Crawl budget refers to how many pages and how often Google’s bots crawl your website within a certain timeframe. For most small- to medium-sized Essex businesses, crawl budget isn’t a major concern unless your site has hundreds or thousands of pages. However, if you run an extensive e-commerce platform with products targeting different Essex towns, you’ll want to ensure that Google efficiently crawls your most important pages first. Creating a clear site hierarchy, using internal linking properly, and minimising unnecessary or duplicate pages can help. Additionally, using tools like Google Search Console to submit an XML sitemap ensures search engines know where your key content resides. While it may not be a top priority for everyone, paying attention to crawl budget optimisations—especially if you have a substantial online presence—can help your site get indexed faster and stay up-to-date in local search results.