JavaScript can enhance website functionality but also create SEO challenges if not properly managed. Some key issues include:
- Google may struggle to crawl JavaScript-heavy content.
- Important SEO elements (meta tags, headings) may not render properly.
- JavaScript delays can slow page speed, affecting rankings.
To optimise JavaScript for SEO:
- Ensure important content is visible without JavaScript dependencies.
- Implement server-side rendering (SSR) for faster indexing.
- Minimise JavaScript usage to enhance Core Web Vitals.
If Essex businesses rely heavily on JavaScript, testing pages with Google’s Mobile-Friendly Test and Search Console ensures proper indexing.
