Local SEO focuses on improving your visibility to nearby customers actively searching for dining options. For example, someone in Southend searching “best cocktails near me” is likely to find your bar if your Google My Business profile and local citations are optimised. Local SEO also enhances your presence on Google Maps and in local search results, driving more foot traffic to your establishment. By targeting Essex-specific keywords and ensuring consistency across online listings, you can attract more local diners and establish your business as a go-to spot in the community.