Page speed directly impacts SEO and user experience, making it a critical factor for restaurant and bar websites. Search engines like Google prioritise fast-loading sites in their rankings because they provide a better user experience. Slow-loading pages can result in higher bounce rates, where users leave your site without taking action, which negatively affects your rankings.
To improve page speed, optimise images by compressing them without losing quality, use browser caching, and enable lazy loading for content that doesn’t need to appear immediately. Minify CSS, JavaScript, and HTML code to reduce file sizes.
For restaurants and bars, fast page speeds are especially important for mobile users, who often search for dining options on the go. A fast, responsive site ensures potential customers stay engaged, view your menus, and make reservations, ultimately driving more business and enhancing your SEO performance.
