Voice search is changing the way people find local businesses, with many users asking location-based questions via smart speakers or mobile devices. Queries like “Where’s the best bakery near me?” or “Find a car repair shop in Colchester” are common, making it essential to optimise for voice search in Local SEO strategies.
To improve visibility in voice searches, use natural language and conversational keywords in your website content. Since most voice searches are phrased as questions, create an FAQ section that answers common queries related to your industry and location, such as “What are the best-rated restaurants in Chelmsford?”
Additionally, ensure your Google Business Profile is fully optimised with up-to-date contact details, opening hours, and services. Mobile optimisation is also key, as most voice searches happen on mobile devices. By prioritising voice-friendly SEO, Essex businesses can improve their chances of being featured in Google’s voice search results, attracting more local customers.
