Google prioritises secure websites, meaning an SSL certificate (HTTPS) is essential for Local SEO success. HTTPS encrypts user data, protecting sensitive information like contact forms and online bookings.
A secure website enhances user trust, reducing bounce rates and increasing conversions. Search engines favour sites that prioritise security, meaning Essex businesses with HTTPS-enabled websites are more likely to rank higher in local search results.
Beyond rankings, website security is essential for compliance with data protection laws and ensuring customer confidence. Investing in HTTPS is a simple yet critical step for improving both SEO performance and business credibility.
