Aim to review your citations at least twice a year or whenever key business details change—like a phone number, address, or website URL. Additionally, if you modify operating hours (e.g., holiday hours in Southend during the summer), reflect that change on major platforms like Google Business Profile. Periodic checks help you catch any duplicate or incorrect listings that may have popped up, possibly due to user submissions or data aggregators. Staying on top of these updates is particularly important if your service area expands to a new Essex region—like adding Braintree or Brentwood to your coverage. For best results, maintain a spreadsheet or digital record of all directories where your business is listed. This way, you can efficiently manage each listing and keep your presence consistent across the ever-changing online landscape.