Consistency is key. Aim to produce fresh, local-focused content—be it blog posts, events calendars, or video tours—at least once a month. Some businesses find success with fortnightly or even weekly updates, especially if there’s a steady stream of local news, events, or promotions. Regular updates encourage Google to crawl and index your site more frequently, improving your chances of ranking well for location-specific searches. Updating older content with current information, such as new business hours or newly added services, also signals to search engines that your site remains relevant. If you run a seasonal business, ramp up your content production before peak times—like a beachside cafe in Southend might focus on summer specials in May or June. Ultimately, the goal is to offer a steady flow of valuable, Essex-centric information that keeps both your audience and search engines coming back for more.