Including photos, descriptions, and even videos can significantly enhance your citation’s attractiveness and usefulness. A plain listing with just a name and phone number may be overlooked by potential customers scrolling through a directory. However, an eye-catching profile photo, relevant business images, and a compelling summary of your services can make you stand out. Search engines also appreciate richly filled profiles, as it indicates thoroughness and authenticity. Make sure your descriptions contain relevant local references—like “serving the Chelmsford community for over 10 years.” Where possible, upload high-quality images that reflect your brand or highlight best-selling products. Adding keywords within your descriptions can further align your listing with the local terms people are searching for. Ultimately, well-crafted citations with engaging visuals and text can drive more clicks, enquiries, and foot traffic from Essex-based customers.