Pay Per Click (PPC) is a digital advertising model where you pay a fee each time someone clicks your ad. Platforms like Google Ads and Microsoft Advertising allow you to bid on specific keywords (e.g., “accountant in Chelmsford”), displaying your ads atop search results. For local Essex businesses, PPC provides immediate visibility: you can target people actively looking for your product or service within a defined radius or postcode. This is especially useful when you want quick wins or to test market interest for new services. Unlike organic SEO, which takes time to build authority, PPC can generate leads almost instantly if your campaign is well-structured and your landing pages are optimised. Although you pay for each click, the returns can be high if you convert those visitors into paying customers. In short, PPC helps Essex enterprises stand out, even in competitive industries, by pinpointing precisely who sees your ads.