If you genuinely serve multiple distinct areas, creating individual location pages can be beneficial. Each page can incorporate unique keywords (e.g., “emergency locksmith in Basildon,” “emergency locksmith in Braintree”) and relevant local details. However, avoid creating thin content—pages with little unique information other than the town name can be seen as spammy and may harm your SEO. Make each page valuable by adding local testimonials, directions from major landmarks, references to community events, or unique offers for that town. If you only serve one or two areas, a well-optimised general page might suffice. When done properly, multiple location pages showcase your local expertise, improving your visibility and user experience for people searching within those specific Essex towns.