es, focusing on seasonal keywords is an effective way to attract customers during specific times of the year. For example, during the holiday season, you might target terms like “Christmas dinner in Essex” or “best New Year’s Eve bars in Colchester.” Seasonal content aligns with user search intent and increases your visibility when demand for certain dining experiences peaks.
To optimise for seasonal keywords, create dedicated landing pages or blog posts highlighting special menus, promotions, or events. For instance, a page showcasing your summer cocktail menu or Valentine’s Day dinner specials can draw traffic from users searching for those offerings.
Update your Google My Business listing with seasonal information, like extended holiday hours or festive offerings, to enhance your local SEO. By aligning your strategy with seasonal trends, you can capture time-sensitive traffic and maximise bookings during key periods.
