Yes. Seasonal campaigns can tap into heightened consumer interest around specific times of the year or local events. For instance, a restaurant near Southend might run summer specials for beachgoers, while a wedding venue in Chelmsford can target peak wedding months. Events like the Southend Airshow or local Christmas markets in Brentwood can inspire ads that reference these happenings—“Planning a Christmas Party near Brentwood? Book our catering now!” Seasonal ads often yield higher click-through rates because they address real-time needs or interests. Just be mindful of lead times: start campaigns a few weeks before the event or season to capture planning stages. Also, ensure you pause or adjust the ads once the season or event has passed, so you’re not wasting budget on outdated promotions. By capitalising on local trends, you demonstrate relevance and timeliness that resonates with Essex customers.