Data aggregators are platforms that gather and distribute business information to various directories, apps, and other websites. Major aggregators in the UK can feed your NAP details to a broad network of local listings. If your Essex-based business has correct information on these aggregators, that accuracy propagates widely, streamlining the citation-building process. However, if your data is wrong—say you’ve moved from Romford to Brentwood—old information can keep reappearing. For local SEO, it’s vital to ensure you’re listed correctly on primary aggregators, as they can significantly influence how your business details spread across the internet. Keep a close eye on updates and always correct any inconsistencies as soon as you spot them. By controlling your aggregator listings, you help maintain a unified, accurate presence that boosts trust among both search engines and potential customers.