Many Essex businesses struggle with Local SEO due to common mistakes that hinder their rankings. These include:
- Inconsistent NAP details – If your business name, address, and phone number vary across directories, Google may struggle to verify your business.
- Ignoring Google Business Profile – Failing to optimise or update GBP can reduce your chances of appearing in local searches.
- Not targeting local keywords – Generic SEO strategies without location-specific keywords won’t help Essex businesses rank locally.
- Slow website speed – Poor performance on mobile devices can hurt rankings and user experience.
- Lack of customer engagement – Ignoring reviews, failing to respond to queries, or not updating content can signal inactivity to search engines.
By addressing these mistakes, Essex businesses can improve their local rankings and attract more customers.
