NAP consistency means ensuring your business Name, Address, and Phone number appear exactly the same—character for character—across all platforms. If your website says “ABC Dental, 12 High Street, Chelmsford,” but a directory lists “ABC Dentistry, 12 High St., CM1 1AB,” search engines may treat these as different businesses or incomplete information. This inconsistency confuses algorithms, weakening the trust signals that help you rank in local queries. Manually checking each directory can be time-consuming, but it’s crucial for establishing your local authority. Regularly audit and update every listing whenever something changes (e.g., you move from one Chelmsford address to another). Also watch for abbreviations—like “St.” vs. “Street”—and differences in brand naming—like “Ltd” vs. “Limited.” By keeping everything aligned, you send a clear message to both Google and Essex residents that your business details are valid and up-to-date.