HTTPS (HyperText Transfer Protocol Secure) encrypts data transferred between a user’s browser and your website, ensuring sensitive information—like contact forms or payment details—remains confidential. Although it’s essential for e-commerce security, HTTPS also impacts user trust and search rankings. Google publicly announced years ago that HTTPS is a ranking signal, meaning secure sites may enjoy a slight ranking advantage over non-secure ones. For Essex businesses aiming to build credibility, a secure “padlock” icon can reassure visitors they’re on a safe site, potentially reducing bounce rates and abandoned shopping carts. Implementing an SSL certificate is typically straightforward, and many hosting providers offer them for free or at a low cost. Beyond the technical benefits, it shows you value data protection and user privacy—two aspects increasingly important in modern digital environments.