Lazy loading is a performance optimisation technique where images, videos, and other media elements load only when they enter the user’s viewport rather than loading all at once. This significantly improves page speed and reduces initial load times, which is crucial for SEO.
Google considers page speed a ranking factor, meaning a slow-loading website can negatively affect search rankings. Lazy loading helps by:
- Reducing unnecessary bandwidth usage – Only loads images and videos when needed.
- Improving Core Web Vitals – Faster Largest Contentful Paint (LCP) enhances rankings.
- Enhancing mobile experience – Reduces mobile data consumption for users.
To implement lazy loading, use native HTML attributes like loading="lazy" or JavaScript-based solutions for advanced control.
For Essex businesses, a fast-loading website leads to better user engagement, lower bounce rates, and higher conversions—all crucial for strong search rankings.
