Log file analysis involves examining server logs to understand how search engines like Google crawl your website. This helps identify technical issues affecting SEO performance.
By analysing log files, businesses can:
- Identify crawl errors – Find pages that search engines struggle to access.
- Spot unnecessary crawling – Detect bots wasting crawl budget on irrelevant pages.
- Understand search engine behaviour – See which pages get crawled most often.
- Fix dead pages (404s) – Ensure important URLs are properly indexed.
For large Essex-based websites, log file analysis can uncover hidden SEO issues that may go unnoticed with traditional SEO tools. Using this data allows businesses to prioritise SEO efforts and improve site performance.
