Pagination refers to splitting large amounts of content across multiple pages, such as blog archives, product categories, or search results. Proper pagination ensures search engines can crawl and index paginated pages without causing SEO issues.

Best practices for SEO-friendly pagination include:

  • Using proper link structures – Ensuring each paginated page is properly interlinked.
  • Avoiding thin content – Each page should have valuable content, not just navigation.
  • Implementing rel="next" and rel="prev" tags (deprecated but still useful for context).
  • Using canonical tags correctly – Prevents duplicate content issues across paginated pages.

For Essex e-commerce or content-heavy websites, poor pagination can cause ranking dilution, crawl inefficiencies, or even de-indexing of important pages. A well-structured pagination setup ensures a better user experience and SEO performance.