Absolutely. Platforms like Google Ads offer geotargeting tools that let you specify who sees your ads by city, postcode, or even a radius around a certain point on the map. This is perfect for local businesses focusing on customers within a certain distance—like a restaurant in Braintree or a plumber covering a 20-mile radius from Chelmsford. Tailoring your ads with location-based keywords and ad copy can further increase relevance (e.g., “Serving Romford and Surrounding Areas” or “Quick Response in Basildon”). You can also exclude areas you don’t serve to avoid wasting your ad budget on irrelevant clicks. By narrowing your targeting, you’ll spend money primarily on potential customers near your physical location or service range, making your campaign more cost-effective and likely to yield higher conversion rates.