What is the Google Local Pack, and how can my Essex business appear in it?

The Google Local Pack is the box of three business listings that appear at the top of local search results, often alongside a map. Appearing in the Local Pack increases visibility and clicks for Essex businesses.

To rank in the Local Pack, optimise your Google Business Profile, earn positive reviews, and ensure your website has strong local SEO signals, such as localised keywords and structured data. Businesses that provide relevant, up-to-date information and engage with customers are more likely to be featured.