At Essex SEO, we build websites using the most suitable platform for your business goals, budget, and technical needs. In most cases, we recommend WordPress due to its flexibility, ease of use, and SEO friendliness. WordPress powers over 40% of all websites globally and offers full control over content, design, and functionality.
For eCommerce sites, we often use WooCommerce (for WordPress) or Shopify, depending on your preferences. These platforms provide excellent tools for managing products, payments, shipping, and promotions—all with user-friendly interfaces.
We also ensure that your chosen platform is scalable, mobile-friendly, and compatible with essential tools like Google Analytics, Search Console, and third-party integrations. After launch, we provide training or support as needed, so you feel confident managing your site day-to-day.
Ultimately, the platform we use depends on your specific requirements. Whether you need a brochure-style website, a fully-fledged eCommerce store, or a lead generation machine, we choose the system that will offer you the best long-term results and the easiest path to online success.
