Customer reviews are essential for building trust and improving local SEO. Positive reviews on platforms like Google, TripAdvisor, and Yelp signal to search engines that your business is credible and popular, boosting your rankings. For Essex restaurants and bars, reviews also influence customer decisions, as diners are likely to choose highly-rated establishments. Actively encourage satisfied customers to leave reviews and respond to feedback—both positive and negative—to show you value your patrons’ experiences. Highlighting these reviews on your website further strengthens your SEO and helps attract new customers.