- Structured citations are listings on formal directories or platforms where your NAP (Name, Address, Phone) and potentially other details (website, hours, etc.) are presented in a standardised format. Examples include Google Business Profile, Yelp, or local council directories.
- Unstructured citations can be mentions of your business in blog posts, news articles, or social media, where your details are mentioned but not necessarily in a “listing” format. For instance, a local newspaper might say, “ABC Construction in Chelmsford has launched a new eco-friendly home design.”
Both types help establish your local presence—structured citations confirm your basic info, while unstructured mentions provide contextual references in real-life content. When search engines see consistent NAP data across multiple sources, plus relevant brand mentions in local news or blogs, they’re more confident in boosting your website’s local rankings. Balancing both types can create a robust online footprint for Essex businesses.
