Local SEO isn’t a quick fix; it’s a long-term strategy. You might see small improvements—like an uptick in Google Business Profile views or a new local lead—within a few weeks. However, more substantial changes in rankings often take three to six months, depending on factors like your website’s current condition, the competitiveness of your sector, and the quantity/quality of your backlinks. If you’re entering a saturated market (e.g., hair salons in Southend), you may need persistent efforts—regular blog posts, social engagement, review management—to see sustained gains. Changes in Google’s algorithm or local listing policies can also impact timelines. Ultimately, Local SEO is cumulative; each citation built, each review gained, and each new piece of targeted content adds to your overall authority. With consistent work and monitoring, Essex businesses can see tangible, lasting benefits in both online visibility and real-world customer growth.