Google My Business (GMB) is crucial for improving your local search visibility. When someone searches for a restaurant or bar in Essex, GMB profiles often appear at the top of the results, complete with your business’s location, contact details, opening hours, and reviews. Optimising your GMB profile ensures your business stands out in the Local Pack and on Google Maps. Include high-quality images, detailed descriptions, and accurate information to attract potential customers. Regularly updating your GMB profile with posts, offers, or menu changes keeps your listing relevant and engaging.