Structured data, also known as schema markup, helps search engines understand the specific details about your business, products, or services. For local Essex companies, adding schemas like LocalBusiness, Organisation, or Product can yield rich snippets in search results—think star ratings, location pins, or specific service descriptions. This extra information can enhance click-through rates, as users see more details about your offering before even clicking. If you provide multiple services or operate in various Essex towns, structured data helps Google differentiate each page’s focus, making it easier to rank well for specific local queries. Additionally, features like “review” schema can highlight positive feedback, while “FAQ” schema can showcase answers directly in search results, saving users time and reinforcing your authority. Overall, structured data can set you apart from competitors by giving search engines a clearer, more detailed picture of what you bring to Essex communities.