Do you have a website for your business?  Chances are, you have paid a professional to design it for you.  To stand out from your competitors, by having a well-designed site isn’t enough to increase your online presence. Content is key!

By having high-quality, engaging content, you are more likely to have a bigger impact on your audience.  When somebody views your site, keeping them engaged is important.  If they are not instantly interested, it is unlikely they will continue browsing your entire site.

If you are selling a product, your customer will want to know as much about that product as possible.  Whilst images are important, they won’t show the specifications and benefits.

In this article, we have outlined some of the benefits of engaging content for your business website.

Increases audience attention

High-quality content can create a positive impact on the user.  You are more likely to retain their interest, and it will possibly result in a sale.  Even if they don’t make a purchase first time round, they will remember you and hopefully return at a later date. In some cases, they will recommend you to others.

Increase your social media followers

Most businesses will have social media pages in place.  Social media is the perfect way to market your products and see what is trending.  By constantly updating your content, and making sure it is of high-quality, you stand more chance of turning followers into sales.

Creates trust with your audience and customers

By adding content, such as blogs and social media posts, you will build up trust with your audience.  When you add new content and it appears on google search and social media, with the right audience it will improve your reputation.  The more content they see, the more likely they are to remember you.

Improve conversion rates

Any content you post on your site will influence conversions.  If you have high-quality content, customers are more likely to go on to purchase from you.  Your audience will connect with your brand, and the content will give them all the information they need throughout their purchasing decision.

Strive to rank as a featured snippet.” A featured snippet is the first thing that pops up on the page after a Google search is run, above organic search results. It provides the user with a succinct response to their inquiry – a snippet from your website – that sees even higher website traffic than an organic position of one. Visit here to see how to increase online visibility.

Because snippets do not appear for remotely close to a majority of searches, there is a vast opportunity to capitalise on this exposure. As this is the first thing people will see as a result of their search and provides an answer to their query instead of simply a link. It is certainly ideal to rank here or make it an area of interest.


We have already covered the importance of not only a well-designed website and high-quality content, but good SEO is another factor to consider.  By hiring a professional company such as Essex SEO, we have the knowledge and expertise to assist you with your SEO.

SEO is important for any online business.  You can have content that reads exceptionally well, but if it isn’t SEO friendly, you won’t reach your potential target audience.

So, what is SEO?  Short for Search Engine Optimisation, which is the process of improving your existing or new content to ensure you rank high on search engines.

Essex SEO has the tools and expertise to ensure all of your content has relevant, trending keywords, whilst researching what people are searching for.  We integrate those keywords into your content, ensuring it is 100% unique and grammatically correct.   


Content marketing is a cost-effective way to market your product or service.  Although success doesn’t happen overnight, with commitment comes results. Whether you want to increase traffic, gain more of an online presence or build better relationships with your existing customers, Essex SEO can help.

For more information on how we can assist your business with your content requirements, get in touch with the team at Essex SEO