Big changes have happened in the last year as Google updates its algorithm and the new update called BERT was released. This algorithm takes into account the need for a better understanding of voice search and is why voice engine optimisation should be considered a priority for your website.
Voice Search
It’s estimated that by the year 2021, approximately 50% of all search inquiries will be made by voice. Voice search has continued to rise in popularity over the years and has now become predominant enough to create a stir with the new Google update.
There are basically 2 types of searches that can be made by voice including searches made by Smart speakers like Google Home, Apple Homepod and Alexa by Amazon. These searches provide immediate answers to the questions posed by users. The other type of voice search is done on a smartphone or a desktop; examples would include Google Assistant and Siri. See why we think voice engine optimisation is huge?
Voice Engine Optimisation
Websites must be prepared for searches made by voice in order to remain competitive. Marketers should leverage any and all opportunities available to deliver content that is more specific and targeted. This, in turn, will ultimately lead to higher click-through rates – especially now that the new algorithm is here and is itself optimised for voice search.
If you haven’t already, it’s time to make sure that your website is voice-search optimised. This means that the content on your site must be examined to make sure that it is spot-on in terms of relevancy and that the context is specific in terms of the nuances of the English language. If you need any help with this we can take a look at your site to provide you with an assessment based on the new update.
If you would like to know more about voice search optimisation or anything SEO related, please get in touch today.
